The Gracie Theatre is a 490-seat performing arts center located at Husson University that presents comedy, music, drama and magic offered by touring artists from around the globe. The Gracie also serves as an experiential learning platform for students from the New England School of Communications studying digital audio, live sound, sound mixing, and electronics. The Gracie wanted help promoting the upcoming shows.
Students create posters, print and digital ads, and social media posts to appeal to the prospective audience. Last semester the students selected one show to create a marketing plan and execute it in an effort to sell out that show. They were successful and plan to expand their efforts going forward.